Landing page + lead flow
A clear page with contact capture and the agreed follow-up or notification automation behind it. A practical starting point when you need to launch and learn.
CUSTOM SOFTWARE / AUTOMATION / WEBSITES
We build the systems behind small and mid-sized businesses — internal tools, client portals, CRM, payments and automations — plus the website that brings customers in. Start with one focused tool and grow in phases.
WHAT WE BUILD
Start with one focused tool and grow in phases. Each service below has its own page with examples, questions and how a project works.
Internal tools, dashboards and business systems shaped around how your team works.
Custom softwareFollow-ups, data entry between apps, documents and reports — automated, with AI where it saves time.
AutomationYour pipeline, fields and follow-ups, connected to your website, email and payments.
Custom CRMConnect the tools you already pay for, or build a platform with its own accounts and payments.
IntegrationsPages where your customers view, approve, sign and pay — like the one inside MCR System.
See an exampleSites that explain your offer and turn visits into quote requests and calls.
See an exampleOUR WORK
Live products and sites — not mockups. Open any project to see the challenge, what we built and its current status. See the full portfolio
Our own product · LiveMCR SystemEstimate, invoice and payment software for field-service businesses — designed, built and run by our founder.
Live productWorkManageA purchasing tool for food-service buyers that reads supplier price lists and compares every item across suppliers.
Live productAutoMatchA platform where California drivers request car repair estimates once and compare written estimates from repair shops.
Website · LiveD&E Hood CleaningThe website for a California commercial kitchen hood cleaning company, built to be found by restaurants and turn visits into quote requests.INDUSTRIES
Field service, food service, auto repair and health businesses. For health businesses, we design projects so patient health information stays in your own clinical platform, and our contact forms are not meant for medical information.
Estimates, approvals, invoices and payments in one flow — built into MCR System.
See MCR SystemSupplier price comparison for buyers, and websites for commercial kitchen services.
See WorkManageA platform where drivers request and compare repair estimates from shops.
See AutoMatchNew-patient funnels and integrations with your practice software.
Learn moreTreatment pages and online booking requests that fill the chair.
Learn moreMembership sign-ups, class booking and retention automations.
Learn moreBooking funnels and reminders built around your clinic software.
Learn moreNot listed here? Tell us how your business works today and we will tell you honestly if we can help.
Tell usIN 30 SECONDS
Custom software, AI automation and business solutions — built around how your business already works.

Illustrative video; scenes are AI-generated. Watch on YouTube
WHY WORK WITH US
You work directly with the people building your system, and every phase is agreed in writing before it starts.
Questions go straight to the developer working on your project.
One focused tool first. Later phases only when you approve them.
Free project plan with scope, total price and payment stages before any work.
A monthly service plan, quoted with the project, keeps the system online and up to date.
TOOLS WE BUILD WITH
WHAT WE CREATE
Explore each example and tell us where you want to grow. We will shape the right tools around the way your business works.
HOW WE WORK
We listen first, define a scope that fits your goal, and agree on deliverables, monthly service, and payment stages before building.
You do not need to build everything at once. We propose the smallest useful scope for your goal and leave room for future stages.
A clear page with contact capture and the agreed follow-up or notification automation behind it. A practical starting point when you need to launch and learn.
A tailored workflow for customers, jobs, data, and the APIs your operation needs. Built in agreed stages so you can review progress.
These steps show a multi-stage project. A smaller landing page can follow a simpler plan, agreed in its proposal.
We talk by call or email about your goals, what the website or system should do, and what should stay out. We refine the requirements with you until the scope is clear.
We send a proposal with the agreed scope, deliverables, timeline, and project price. After your approval, we start the work described in the proposal under the agreed terms.
We share a review link for the first functional milestone agreed in your proposal, such as a working landing page, lead flow, or system interface. You can test it and give feedback before we move to the next stage.
We develop the agreed features and connect the APIs and tools included in the proposal. We show you this stage working before moving toward final delivery.
We finish the agreed scope, test the experience, connect the domain, and deliver the final project link. We review the final result with you.
Example for a larger project. The exact schedule, deliverables, total price, and separate monthly service cost are confirmed in your proposal before work begins. Smaller projects can use simpler terms.
Total: 100%. No payment stage changes without your agreement in the proposal.
AFTER LAUNCH
Every project has a monthly service plan quoted separately before work begins. Its price depends on hosting requirements and the level of assistance you choose.
For keeping your website or system online, with hosting sized to its actual requirements.
Hosting plus an agreed allowance for simple content changes, such as replacing text, photos, or images.
More hands-on assistance and a larger agreed change allowance as your operation evolves. Scope and response expectations are defined in the plan.
New features or substantial changes outside the agreed scope are quoted separately and built after you approve a new proposal.
FROM THE BLOG
Costs, timelines and how to decide what to build first. All articles
Understand what drives custom software pricing, how to budget for a project, and how small businesses can launch in phases.
Read the guideCompare custom software and off-the-shelf tools to decide which approach fits your company’s workflows, budget, and growth.
Read the guideLearn a practical framework for identifying repetitive work and automating it without disrupting your operations.
Read the guideQUESTIONS BEFORE WE BEGIN
We start with your goals, then decide together which tool is worth building first.
Tell us about your projectWebsites and landing pages, custom business systems, and automations. We define the features around your team's actual process and your customers' needs.
No. You can begin with a landing page and a defined lead automation, a specific workflow, or one system feature. Future stages are proposed separately as you grow.
Tell us what your business does, what you want to improve, and what is getting in the way. We discuss scope and direction before building.
We price each project by its agreed scope, design, features, and integrations. The proposal shows the total project price, payment schedule, and monthly service cost separately. The schedule depends on the project size and is agreed before work begins.
LET’S TALK ABOUT YOUR PROJECT
Tell us where you want to grow and what is slowing you down. We will talk through the website, system, or automation that can support your next stage.